Laurel Smith is the owner and creative director of Laurel Denise. Laurel believes in encouragement over competition and prides herself on selling kind, joyful, and honest products. Laurel started the business in 2005 creating jewelry with her handwriting. In 2021, she focused her creation into planners that make sense for her brain. In her limited free time, she enjoys spending time with her two kids and husband, puzzling, reading from her stack of bedside table books or exercising.

A lover of wild forests, Matcha Green Tea Lattes, and the magic of children’s books - she is the wearer of many Laurel Denise hats, especially fulfillment and e-commerce updates.

An early bird, ever intent to see the glass half full. When she isn't in the studio loving all of the humans through her emails and messages, she can be found hiking with her husband, baby girl and pup in the forest, trying her hand at a new recipe or making music with friends.

When she’s not starting a new hobby before finishing the last one, watching movies or drinking after dinner coffee or loving with her sweet bunny rabbit, you can find her taking care of all things Laurel Denise (she does a lot of every single thing!) or reorganizing the studio for the third time this month.