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Our Story

Located in Charlottesville, Va…

Laurel Denise started in 2005 as an inspirational jewelry line that featured Laurel's unique handwriting engraved into glass, leather and fine metals.

Today, we make planners for the way you think. We are committed to carrying our customers beyond the purchase with resources, ideas and inspiration on how to use the planners, and accessories that will help you get things done and reduce life's overwhelm.

What people are saying …


“I have used a planner for over 25 years. I’ve tried various brands sticking with some for many years. This is a new favorite. I love nearly everything about it. I mean love. It is the perfect way to consider the month, week, and day. Brilliant!”

Life Changer.

“Life changer! This planner makes it so easy to visualize and take notes for long range planning and then execute in monthly and weekly chunks. I’m not sure how I make it this long without this in my life!”

Makes Perfect Sense.

“30 years of academic planners and this is the one I am most excited about. I use their regular planner and it makes perfect sense. It came in beautiful condition and I look forward to using it in my 31st year.”

Brief Planner History


The very first planner came into being and launched at the National Stationery Show!


With a growing family, we made the difficult decision to pause the planner and focus on jewelry.


Received monthly emails with customers begging to bring back the planner. (No exaggeration.)


Seemed like the perfect time to bring back the planner. What else were we going to do?


It was time to say goodbye to the jewelry and focus on the planners full time.


Here we are -- we can’t wait to introduce you to the next planner line!

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