we don't just sell jewelry. we don't just sell paper.

We offer real encouragement for a difficult time, real celebration for a happy time, beautiful reminders to press on, and meaningful ways to treasure a memory each and every day. We provide a simple way for you to make someone's day and change someone's life. We give helpful tools to help you live thoughtfully and plan on purpose.

"They were perfect and my best friend and her family really appreciated something so simple but with a lot of meaning."

"They were perfect and my best friend and her family really appreciated something so simple but with a lot of meaning."

"I love this bracelet and I wear it everyday. I never take it off. The material is amazing. I bought it in remembrance of my mom who passed away in 2018."

"I have never felt more organized thanks to Laurel's unique and simple creation. A tool that I used to dread opening, I am now excited to stay on top of all of the tasks and appointments I have. I'm hooked!"